Ethics In Public Relations
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Ethics in Public Relations.

Riverplate is bringing you this series of pages on the theme of public relations as a service to our customers, the business owner. We understand that the more information that is made available to businesses to market using the most current technologies and avenues the better chance they have of being successful. The services we provide (Pick and Pack in Southern California, Nationwide Trucking, and fulfillment in California...to name a couple) could not be done without our loyal customers. It is because of them that Riverplate continues to grow year after year. Our goal is 100% satisfaction on the work and service we provide to all of our customers.

Ethics in Public Relations - let's face it, Public Relations has a negative connotation to it. But the truth is a carefully conceived and creatively played public relations plan can not only help a business generate more revenue, it can make the customer feel as if he won too. And who doesn't like a win-win?

This page is meant to show you that public relations is not what it used to be (see the public relations history page). Today your businesses' reputation and its bottom line can be increased in a way that you can feel good about.

Ethics in Public Relations / The Experts Speak Out

Steven Van Hook, who has worked in news media and international management, in his article Ethical Public Relations: Not an Oxymoron said: “Many people perceive public relations as something less than respectable — as clever strategies to convince the public that what's wrong is right. Some see public relations professionals as manipulators of the public mind, rather than conveyors of truth.”

“That is likely the reason most every code of conduct, especially those targeted at the PR profession, stresses honesty above all else. Too often our conduct falls short of the code. Spin substitutes for truth. Perception substitutes for reality. Victory substitutes for success,” Mr. Van Hook said.

Ethics in Public Relations / The Truth Matters

In her article entitled Ethics and Public Relations, professor Shannon Bowen said, “In the US, early public relations practices introduced many ethical concerns because the press agentry … approach prevalent then emphasized hyperbole, sensationalism, and often lacked truth.”

“Public relations professionals should be the ones to alert senior management when ethical issues arise,” professor Bowen said.

Nihit Aurora, in her article, Ethics in Public Relations, said: “Looking at corporate PR from all angles, a standard of ethics is necessary to sustain an organization. Though many people believe that corporate PR is essentially false, it plays an important and crucial role in corporate organizations today.”

Ethics in Public Relations / A New PR Emerges

Ms. Aurora added: “PR has the power to influence the reasoning and thoughts of intended audiences. For this reason, many individuals and organizations are critical of PR. However, the cornerstones of PR are integrity and veracity. PR departments must not resort to lying. Even when managing crises, coming clean is the best strategy. Anything that involves cover-ups may spiral into more and more lies.”

“To avoid negative issues, every company and organization needs to establish a code of ethics for its public relations activities. In the absence of one, it may be helpful to turn to the many associations … that have established codes of ethics for public relations professionals,” Ms. Aurora said.

Here are some links to ethical codes of the major public relations associations:

1. Global Alliance for Public Relations and Communication Management

2. International Public Relations Association (IPRA) Code of Athens

3. European Public Relations Confederation, also endorsing the Code of Athens along with its own code and the Code of Lisbon (web site is under construction).

4. Public Relations Institute of Australia

5. Public Relations Society of America

6. International Association of Business Communicators

7. Chartered Institute of Public Relations

Thank you for visiting the Ethics in Public Relations page. As a strong supporter of delivering what our customers need, Riverplate is happy to support all of your fulfillment needs. And Riverplate is a full service trucking company as well. Please think of us for your shrinkwrap, warehousing, trucking, shipping and all your other order fulfillment needs. This leading southern California Fulfillment House serves all over the country and some international destinations. These are just a few of the locations your San Fernando Valley Fulfillment House, Riverplate serves:

Chatsworth, Bell Gardens, Malibu, Westlake Village, Thousand Oaks, Camarillo, Adelanto, Antelope Valley, Beverly Hills, Beaumont, Northridge, Bellflower, Anaheim, San Diego, Santa Cruz, Palm Springs, Orange, Baldwin Park, Banning, Barstow, Lakewood, Loma Linda, Lucerne Valley, Monrovia, Manhattan Beach, Maywood, Long Beach, Lompoc, Burbank, Coronado, Blythe, Covina, Costa Mesa, Corona, Compton, Commerce, Colton, Coachella, Claremont, Chula Vista, Chino, Cerritos, Carlsbad....and many more.

Thank you for visiting the Ethics in Public Relations page. Learn more about public relations and how it can help your business. Just follow these links:

Public Relations Definition

Public Relations Theory

Public Relations Plan

Public Relations History

Advertising vs. Public Relations

Writing For Public Relations

Public Relations Articles

Product Public Relations

Functions of Public Relations

Public Relations Tips

Public Relations Proposal

Public Relations Theories

Ethics in Public Relations / Quick Links

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"Warehousing and Distribution"

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"Warehousing and Logistics"

"Pick and Pack in Southern California"

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"Distribution Center in Southern California"

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