Latino Heritage Month
From Your Distribution and Warehousing
Center in Southern California
River Plate Fulfillment and Trucking

Latino Heritage Month.

Riverplate is bringing you this series of pages on the theme Latinos as a service to our diverse clientele whom we have the honor to serve. We understand the power understanding our roots. It helps us as a people, and ultimately, as a business.

The services we provide (Pick and Pack in Southern California, Nationwide Trucking, and fulfillment in California...to name a few) could not be done without our loyal customers. It is because of them that Riverplate continues to grow year after year. Our goal is 100% satisfaction on the work and service we provide to all of our customers.

The owner of Riverplate, Daniela Rodriguez, is a very smart Latino businesswoman from Argentina. And since her roots partly define who she is, Ms. Rodriguez felt it was important to share this series of pages dedicated to the Latina community.

Latino Heritage Month / A Complex Ancestry

Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, by celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and the Central and South America.

To be an American with a Latino heritage is to be an individual with a combination of different cultures. It generally means that this individual is bilingual or that he (or she) has an excellent opportunity to become bilingual.

Do you realize how much time and money most people spend to learn another language? In the new twenty-first century, as the world becomes a "smaller" place, Latinos in the U.S. will be among the leaders in creating a positive understanding among the different cultures.

Latino Heritage Month / Celebrating Independence

Hispanic Heritage Month is the period to recognize the contributions of Hispanic Americans in the United States and to celebrate Hispanic heritage and culture. The observation started in 1968 as Hispanic Heritage Week under President Lyndon Johnson and was expanded by President Ronald Reagan in 1988 to cover a 30-day period starting on September 15 and ending on October 15. It was enacted into law on August 17, 1988 under the public law 100-402.

September 15 was chosen as the starting point for the celebration because it is the anniversary of independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. They all declared independence in 1821.

In addition, Mexico and Chile celebrate their independence on September 16 and September 28, respectively. "

The law reads as follows: [1] Public law 100-402 authorizes and requests the President to issue an annual proclamation designating September 15 through October 15, as Hispanic Heritage Month.

October 12, Columbus Day or Dia de la Raza, also falls within this 30-day period.

Latino Heritage Month / Themes From Past Years

2001: Paving the way for future generations

2002: Strength in unity, faith and diversity

2003: Ascending to new heights

2004: Making a difference in our communities and leading our future

2005: Strong and colorful threads in the American Fabric

2006: Honoring our past, surpassing our present and leading our future

Latino Heritage Month / This Year's Theme

On April 23, 2008, the membership of the National Council of Hispanic Employment Program Managers voted on the top five themes selected during the national theme-voting period from April 14 to April 22. The winning theme was submitted by Amy Shalom of the USDA'S Animal and Plant Health Inspection Service in Riverdale, Maryland.

This year's theme is Getting Involved: Our Families, Our Community, Our Nation.

To see our community service pages, see our series of pages that begin on the community service ideas page - just click here.

Latino Heritage Month / Serving Your Fulfillment and Trucking Needs

Riverplate is happy to support all of your trucking and fulfillment needs. Please think of us for your shrink wrap, warehousing, trucking, shipping and all your other order fulfillment needs. This leading Southern California Fulfillment and Trucking Facility serves all over the country and some international destinations. These are just a few of the locations your San Fernando Valley Fulfillment House, Riverplate serves:

Chatsworth, Bell Gardens, Malibu, Westlake Village, Thousand Oaks, Camarillo, Adelanto, Antelope Valley, Beverly Hills, Beaumont, Northridge, Bellflower, Anaheim, San Diego, Santa Cruz, Palm Springs, Orange, Baldwin Park, Banning, Barstow, Lakewood, Loma Linda, Lucerne Valley, Monrovia, Manhattan Beach, Maywood, Long Beach, Lompoc, Burbank, Coronado, Blythe, Covina, Costa Mesa, Corona, Compton, Commerce, Colton, Coachella, Claremont, Chula Vista, Chino, Cerritos, and many more.

For more information on the growing influence of the Latino community please use the following links: