Public Relations History
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Public Relations History.

Riverplate is bringing you this series of pages on the theme of public relations as a service to our customers, the business owner. We understand that the more information that is made available to businesses to market using the most current technologies and avenues the better chance they have of being successful. The services we provide (Pick and Pack in Southern California, fulfillment in California...to name a couple) could not be done without our loyal customers. It is because of them that Riverplate continues to grow year after year. Our goal is 100% satisfaction on the work and service we provide to all of our customers.

Public Relations History - when did public relations begin? How it is different today than it was in the beginning? And will knowing this information make me better equipped to launch an effective public relations plan? We think so, and that is why we provided this page for you.

Retired professors J. Grunig and Hunt (1984) noted that throughout history, there had been “public-relations-like” activities.

The two retired professors acknowledged that the press agents, practicing the press agent/publicity model, of the mid-19th century were the first specialists to practice public relations full time.

Public Relations History / The Matter of Ethics

In her article entitled Ethics and Public Relations, professor Shannon Bowen said, “Press agents were concerned with generating publicity at almost any cost, and this approach engendered the unethical reputation of modern-day public relations.”

According to J. Grunig and Hunt, at the beginning of the 20th century, the public information model developed as a reaction to attacks on large corporations and government agencies by critical journalists. J. Grunig and Hunt noted that to counter attacks from the critical media, leaders of large corporations and government agencies, hired their own journalists as public relations practitioners to write press “handouts” explaining their actions.

In their 1992 book, retired professors J. Grunig and L. Grunig wrote, “Although practitioners of the public information model generally chose to write only good things about their organizations, the information they did report generally was truthful and accurate.”

Public Relations History / Observing Behavior

Ivy Lee was identified as the historical figure whose work characterized the public information model. Mr. Lee started his career as a journalist and later on used his skills to help businesses explain themselves and defend themselves.

Beginning with the Creel Committee during World War I, J. Grunig and Hunt further noted that some public relations practitioners begun to base their work on the behavioral and social sciences. They called this type of public relations practice as two-way asymmetrical.

In the 1992 book entitled Excellence in Public Relations and Communication Management, J. Grunig and L. Grunig said: “Behavioral and social sciences, of course, would not be sciences if they were not based on research. Thus, the introduction of scientific approach made the practice of public relations two-way: Practitioners both sought information from and gave information to publics. Sciences are also based on theories... the theories introduced ...were those of propaganda, persuasion, and the 'engineering of consent'.”

Public Relations History / Psychology Matters

Widely known practitioner of the two-way asymmetrical model was Edward Bernays, the nephew of well-known psychologist Sigmund Freud. Mr. Bernays based his public relations practice on Psychology.

J. Grunig and Hunt said that while the press agent/ publicity model, public information model, and two-way asymmetrical model were presented as stages in the history of public relations, they believed that these models of public relations are practiced today.

Thank you for visiting the Public Relations History page. As a strong supporter of delivering what our customers need, Riverplate is happy to support all of your fulfillment needs. Please think of us for your shrinkwrap, warehousing, trucking, shipping and all your other order fulfillment needs. This leading southern California Fulfillment House serves all over the country and some international destinations. These are just a few of the locations your San Fernando Valley Fulfillment House, Riverplate serves:

Chatsworth, Bell Gardens, Malibu, Westlake Village, Thousand Oaks, Camarillo, Adelanto, Antelope Valley, Beverly Hills, Beaumont, Northridge, Bellflower, Anaheim, San Diego, Santa Cruz, Palm Springs, Orange, Baldwin Park, Banning, Barstow, Lakewood, Loma Linda, Lucerne Valley, Monrovia, Manhattan Beach, Maywood, Long Beach, Lompoc, Burbank, Coronado, Blythe, Covina, Costa Mesa, Corona, Compton, Commerce, Colton, Coachella, Claremont, Chula Vista, Chino, Cerritos, Carlsbad....and many more.

Learn more about public relations and how it can help your business. Just follow these links:

Public Relations Definition

Public Relations Plan

Advertising vs. Public Relations

Ethics in Public Relations

Writing For Public Relations

Public Relations Articles

Product Public Relations

Functions of Public Relations

Public Relations Tips

Public Relations Proposal

Public Relations Theories

Public Relations History / Quick Links

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