Public Relations Proposal
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Public Relations Proposal.

Riverplate is bringing you this series of pages on the theme of public relations as a service to our customers, the business owner. We understand that the more information that is made available to businesses to market using the most current technologies and avenues the better chance they have of being successful. The services we provide (Pick and Pack in Southern California, Nationwide Trucking, and fulfillment in California...to name a couple) could not be done without our loyal customers. It is because of them that Riverplate continues to grow year after year. Our goal is 100% satisfaction on the work and service we provide to all of our customers.

Every firm has their own style or format in writing a public relations proposal. It is extremely vital for every PR practitioner to have the ability write an effective PR proposal for clients because this will particularly affect the outcome of a new or an ongoing campaign.

The Public Relations Institute of Ireland in their released module titled ‘Public Relations Campaign’, defines a public relations proposal as the “means by which organisations strategically plan their PR activities.” One should realize the significance of having a well-written proposal because it will serve as a tool toward acquiring approval for executing PR activities.

Tom Hagley, the author of “Writing Winning Proposals: PR Cases”, believes that writing winning public relations proposals does not only require writing skills and knowledge on the subject but it also involves creativity, visual communication design, and human interaction.

The Experts’ Guide to Writing Effectively

The following tips are compiled from PR gurus that will show you how to win your clients' or boss’ approval:

Craig Miyamoto presents a number of factors that you should very well consider when writing a public relations proposal.
Letter of transmittal
Executive summary
Situation analysis
Problem and consequences
Campaign goal
Audience identification and messages
Audience objectives
Strategies
Communication Tactics
Schedule
Budget
Evaluation plans
Pertinent research
Communication samples

Jocelyn Brandeis shares her expertise on what to include in your public relations proposal. She believes that you must first state the objectives of your PR campaign to your client or boss. An introductory paragraph will help to give your clients a general picture of your plans.

As a PR specialist, you should also know your client’s target market as well as their competitors' target market. Then you will know how to attack the issue and how you will present your ideas when you write your PR proposal.

Brandeis also suggests some tips on how you are going out to the media: Your target press, key messages (what your client will want to say to the press), PR campaign costs (the overall total cost of the promotion), time frame (how long will the campaign run), and return on investment (what will your client expect after the PR campaign) are all deemed essential.

Before you end your proposal, it is always good to show appreciation to your client or boss for the opportunity given to work with them.

Michael McLaughlin, a coauthor of the “Guerrilla Marketing for Consultants”, imparts his strategy on how to avoid getting your proposal thrown into trash.

Clients will focus more on results than the methods or processes. Your public relations proposal will likely get more noticed if you can deliver an answer to their needs.
Be innovative. This is the best time to show your skills and unleash your ideas and expertise on the job. Your goal is to win the project so do not hesitate on pouring your maximum effort when writing your public relations proposal.
Be unique. Present the best practices and solutions that will match your client’s needs.
Be sure that all data and information included are accurate before you submit your proposal. Always double-check.
Write an honest proposal. Do not mislead your clients on what you are not capable of doing. You will only end up with unsatisfied clients that can ruin your reputation.

A Parting Tip

Writing a winning proposal can definitely help you snatch the ‘jackpot’; a poorly written one, well as you know it, can cause you to lose the project.

Riverplate Fulfillment

Thank you for visiting the Public Relations Proposal page. As a strong supporter of delivering what our customers need, Riverplate is happy to support all of your fulfillment needs. And Riverplate is a full service trucking company as well. Please think of us for your shrinkwrap, warehousing, trucking, shipping and all your other order fulfillment needs. This leading southern California Fulfillment House serves all over the country and some international destinations. These are just a few of the locations your San Fernando Valley Fulfillment House, Riverplate serves:

Chatsworth, Bell Gardens, Malibu, Westlake Village, Thousand Oaks, Camarillo, Adelanto, Antelope Valley, Beverly Hills, Beaumont, Northridge, Bellflower, Anaheim, San Diego, Santa Cruz, Palm Springs, Orange, Baldwin Park, Banning, Barstow, Lakewood, Loma Linda, Lucerne Valley, Monrovia, Manhattan Beach, Maywood, Long Beach, Lompoc, Burbank, Coronado, Blythe, Covina, Costa Mesa, Corona, Compton, Commerce, Colton, Coachella, Claremont, Chula Vista, Chino, Cerritos, Carlsbad....and many more.

Learn more about public relations and how it can help your business. Just follow these links:

Public Relations Definition